These Cows Can Predict Your Personality: A Study of the Barnum Effect on Moral Decision Making

San Francisco, CA · May 2024

Poster · Cognitive

Chandrima Powers
Palm Beach Atlantic University
Jenna Skelton
Palm Beach Atlantic University
Taylor Gerrity
Palm Beach Atlantic University
William Melo
Soka University of America

Abstract

We studied the effect of vague feedback (Barnum effect) on moral dilemmas. We manipulated control, high morale, and social construals with a cow-drawing personality test examining the effect on moral dilemmas. For high locus of control, there was a significant difference in moral vs. social construal compared to low LOC.

Decision Making

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These Cows Can Predict Your Personality: A Study of the Barnum Effect on Moral Decision Making

Abstract

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