‘Attentional Transplants’ Cause Recipients to like Images More Similarly to Donors: Evidence for Inter-Observer Commonalities in How Attention Drives Preferences

Patterns of attention may be highly individually specific. However, the effects of different patterns of attention on preferences may not be. Using a new method of ‘attentional transplants’. We show that, if an observer likes an image, it is possible to transplant their viewing pattern into another observer.