APS
2023 APS Annual Convention · 2023
Age up, Tiktok Use Down?: Examining the Links Among Tiktok Use and Demographics
- Alberto Guerra Lopez
California State University, Northridge - Alberto Guerra Lopez
- Penylopi Zabzdyr
California State University, Northridge - Celeste Dela Llana
California State University, Northridge - Ethan Castanon
California State University Northridge - Nidah Mohammed
California State University Northridge - Stefanie Drew
California State University Northridge
Abstract
TikTok usage rapidly grew in the pandemic. Examining the relationship between TikTok usage and user demographics ethnic and gender identity were significant predictors of Passive and Active TikTok usage, however age was not. Age, in addition to ethnic and gender identity, however predicted the amount of time spent on TikTok.
Digital Media
