APS
2023 APS Annual Convention · 2023
Reverse-Keying Method Effects: We're Not Solving the Right Problem
- Anita Hubley
University of British Columbia - Bruno Zumbo
University of British Columbia - Ma Zhu
University of British Columbia - Katie Lysakowski
Simon Fraser University - Karla Glazewski
University of British Columbia
Abstract
We examined the effects of (a) positive/reverse keying, and (b) positive/negative item phrasing and wording on validity at each of three response processes stages (interpretation, elaboration, response mapping) and overall. No significant effects were found for keying, but phrasing and wording differentially affected validity across stages and overall.
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