APS

2023 APS Annual Convention · 2023

Distinctive Fonts: Neither Memorable Nor Credible

Washington, DC · May 2023

Poster · Cognitive

  • Christine Parmeter
    SUNY Plattsburgh
  • Steve Mansfield
    SUNY Plattsburgh

Abstract

People sometimes choose to write professional documents in a fun, distinctive font in hopes of making their message more memorable. However, we have found that using a distinctive font does not impact the memorability of a message, but may make it less credible.

Memory

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