APS
2023 APS Annual Convention · 2023
Distinctive Fonts: Neither Memorable Nor Credible
- Christine Parmeter
SUNY Plattsburgh - Steve Mansfield
SUNY Plattsburgh
Abstract
People sometimes choose to write professional documents in a fun, distinctive font in hopes of making their message more memorable. However, we have found that using a distinctive font does not impact the memorability of a message, but may make it less credible.
Memory