APS
2023 APS Annual Convention · 2023
Threat to Sense of Belonging: The Buffering Effects of Social Media Influencers
- Taylar Johnson
University of Louisiana at Lafayette - Manyu Li
University of Louisiana at Lafayette
Abstract
This study examines whether parasocial bonds with social media influencers and cultural similarity to the influencers will moderate the negative relationship between threat to sense of belonging and sense of belonging. It is hypothesized that the moderators will buffer against the negative role of threat of sense of belonging.