APS
2023 APS Annual Convention · 2023
Use of Artificially Intelligent Voice Assistant and Uniqueness Seeking in Consumption
- Andy Ng
Cardiff University
Abstract
Two pre-registered confirmatory studies will be conducted with American adults to test the proposition that the use of Artificially Intelligent Voice Assistant would increase one's tendency to seek uniqueness in consumption, driven by an increased sense of power associated with the use of Artificially Intelligent Voice Assistant.