APS

2023 APS Annual Convention · 2023

Use of Artificially Intelligent Voice Assistant and Uniqueness Seeking in Consumption

Washington, DC · May 2023

Poster · Social

  • Andy Ng
    Cardiff University

Abstract

Two pre-registered confirmatory studies will be conducted with American adults to test the proposition that the use of Artificially Intelligent Voice Assistant would increase one's tendency to seek uniqueness in consumption, driven by an increased sense of power associated with the use of Artificially Intelligent Voice Assistant.

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