APS

APS Virtual Poster Showcase

Identity and Decision Making in the Consumer Context

Sunday, May 24, 2020 · Virtual

Oral · Social

How people perceive themselves and the social group they belong to have profound impact on how they make decisions for themselves and others. This session addresses the relationship between identity and decision-making in a diverse range of consumer contexts: intertemporal monetary choice, healthy food choice, and charitable giving.

Chairs & Discussants

  • Jiaqi YuChair
    University of Chicago

Presentations

  1. Ethnic Identity Importance Predicts Impatient ChoicesJiaqi Yu
  2. Feeling Judged? How the Presence of Outgroup Members Promotes Healthier Food ChoicesRima Touré-Tillery
  3. A Self-Construal-Resource Fit Effect on Prosocial BehaviorAngela Lee