APS
APS Virtual Poster Showcase
Identity and Decision Making in the Consumer Context
How people perceive themselves and the social group they belong to have profound impact on how they make decisions for themselves and others. This session addresses the relationship between identity and decision-making in a diverse range of consumer contexts: intertemporal monetary choice, healthy food choice, and charitable giving.
Chairs & Discussants
- Jiaqi YuChair
University of Chicago