ICPS
2019 International Convention of Psychological Science · 2019
Social Exclusion Increases Desire for Clothing Indicating Membership in Group
- Marc Setterlund
Alma College - Tia Booker
Alma College - Paige Ayotte
AFSC Magellan Federal
Abstract
Two studies were conducted exploring the effects of social exclusion on willingness to buy products that convey belongingness. Exclusion was manipulated via a memory task, or a ball throwing task. In both studies participants were willing to pay more in the social exclusion condition compared to the inclusion condition.
Social Groups/Social Relationships
