ICPS
2019 International Convention of Psychological Science · 2019
Gender Differences in Effort-Based Motivation to View Sexually Arousing Stimuli
- Maiko Kobayashi
Waseda University - Koyo Nakamura
Keio Advanced Research Centers - Koyo Nakamura
Japan Society for the Promotion of Science - Koyo Nakamura
Waseda University - Katsumi Watanabe
University of New South Wales, Sydney - Katsumi Watanabe
Waseda University
Abstract
This study investigated the gender differences in the motivation to view sexual images by using a pay-per-view paradigm. We found that male participants were motivated to view sexually arousing female images, whereas female participants were motivated to view non-sexual couple images. Such difference may reflect different mating and reproduction strategies.
Motivation
