ICPS
2019 International Convention of Psychological Science · 2019
Are Products with Unpredictable Functions Superior? : The Effect of the Need for Control on Psychological Ownership
- Sayo Iseki
Nagoya University - Sayo Iseki
Nagoya University - Shinji Kitagami
Nagoya University
Abstract
This study showed that people high in desire for control compared to those who were low in desire for control were more likely to experience greater psychological ownership for a product with unpredictable functions and to evaluate it as more superior.
Consumer
