Onset Timing Moderates Perceptual Effects of Taste-Sound Correspondences: Sound Influences Sensory Expectations but Not Taste Memory

Recent evidence demonstrates the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of foodstuffs. Modulating the onset timing of auditory stimuli revealed that soundtracks playing before or during eating influenced reported taste ratings, but soundtracks played after eating (during food evaluation) did not.