ICPS
2019 International Convention of Psychological Science · 2019
The Effect of Temperature Semantic Cues on Affect Evaluation
- Idit Shalev
Ariel University, Department of Psychology - Michal Shalom
Ben Gurion University of the Negev, Department of Education
Abstract
Using IAT we tested the strength of associations between thermal concepts of warmth and coldness and emotional concepts in the Hebrew language. In Study 1 strong association was found between warmth and positive valence vs. coldness and negative valence. In Study 2 these associations influenced affect evaluation of neutral objects.
Social Cognition
