ICPS
2019 International Convention of Psychological Science · 2019
I Guess I Just Wasn’t That into It: Post-Temptation Justification and Its Consequences
- Lile Jia
National University of Singapore - Delphinna Neo
National University of Singapore - Patricia Chen
National University of Singapore
Abstract
Past research has primarily focused on how individuals can avoid temptations; relatively little is known about how they react after succumbing to temptations. In 4 studies, we provided experimental and correlational evidence that succumbing to temptation activates a justification process that reduces one’s commitment to the ongoing pursuit.
Motivation
