Sense or Sensibility? the Balancing Neuro-Functional Basis of the Structural Matching Effect in Ventromedial Prefrontal Cortex during Affective Versus Cognitive Processing and Evaluation

Paris, France · March 2019

Posters · Social Psychology

Antonio Aquino
Chieti-Pescara University
Francesca Alparone
Chieti-Pescara University
Stefano Pagliaro
Chieti-Pescara University
Geoffrey Haddock
Cardiff University
Gregory Maio
University of Bath
Mauro Perrucci
G. d'Annunzio University, Chieti
Sjoerd Ebisch
G. d'Annunzio University, Chieti

Abstract

Thirty participants read affective and cognitive persuasive messages describing consumable products and subsequently evaluated these products during functional magnetic resonance imaging. Ventromedial prefrontal cortex activity differentiated between the affective and cognitive conditions depending on individual affective-cognitive orientation suggesting a relationship between its functional properties and the structural matching effect.

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Sense or Sensibility? the Balancing Neuro-Functional Basis of the Structural Matching Effect in Ventromedial Prefrontal Cortex during Affective Versus Cognitive Processing and Evaluation

Abstract

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