Them’s Selling Words! an Exploratory Text Analysis of Human Capital Consultant Websites

Paris, France · March 2019

Posters · Industrial/Organizational Psychology

Xu Zhu
Hofstra University
Sayeed Islam
Farmingdale State College
Joseph Mazzola
American Management Assoication
Michael Chetta
Talent Metrics LLC
Yacub Rahman
Farmingdale State College

Abstract

129 consulting firms were identified and were categorized as small, medium, large. Exploratory text analysis was conducted using R. The most common terms are development, leadership. Results indicate different size of firms emphasize different themes. Large firms focused on job fit and validity while small firms emphasized health and surveys.

Statistics and Methodology

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Them’s Selling Words! an Exploratory Text Analysis of Human Capital Consultant Websites

Abstract

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