The Effect of “Camouflaged” Implicit Cues on Visual Attentional Orienting

Paris, France · March 2019

Posters · Perception

Shih-Chiang Ke
Taipei Medical University
Yu-Hui Lo
Taipei Medical University
Chih-Chung Ting
University of Amsterdam
Philip Tseng
Taipei Medical University

Abstract

Do people implicitly “perceive” the hidden arrow in the FedEx logo? We investigated this using Posner's paradigm with an endogenous but camouflaged arrow as an attentional cue. We found no congruency effect in reaction time. Thus, hidden figure-ground cues in graphic design may not be as effective as previously assumed.

Perception

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The Effect of “Camouflaged” Implicit Cues on Visual Attentional Orienting

Abstract

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