ICPS
2019 International Convention of Psychological Science · 2019
Mild Stress Boosts Hedonic Consumption of Fast Life History Strategists
- Bob Fennis
University of Groningen - Justina Gineikiene
ISM University of Management and Economics - Dovile Barauskaite
ISM University of Management and Economics - Guido van Koningsbruggen
Vrije Universiteit Amsterdam
Abstract
The current research shows that life history strategies moderate the impact of stress by boosting the tendency for hedonic consumption. Building on a key assumption of stress sensitization theory we demonstrate asymmetrical effects–mild stress levels affect behaviors of fast strategists but not that of slow strategists.
Public Health
