ICPS

2019 International Convention of Psychological Science · 2019

Is Red Romantic? Implicit Association between Red and Romance

Paris, France · March 2019

Posters · Experimental Psychology

  • Na Chen
    Japan Society for the Promotion of Science
  • Na Chen
    Soochow University
  • Na Chen
    Waseda University
  • Katsumi Watanabe
    University of New South Wales
  • Katsumi Watanabe
    Waseda University

Abstract

The present study examined the implicit association between red and romance using two Stroop word categorization tasks. Results showed red font color could facilitate categorization for romance-related words, but redness categorization was not faster with romance-related words. There was an implicit association between red and romance, and it was asymmetrical.

Perception

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