Does Stigma Help or Hinder Smokers in Quitting?: The Effects of Stigma-Induced Identity Threat Among U.S. and Danish Smokers

We used the model of stigma-induced identity threat to examine how U.S. and Danish smokers respond to stigma-relevant cues and the moderating role of self-concept. Stigmatization led smokers toward emotional, cognitive, and attitudinal reactions that would make them less likely to quit, especially among U.S. and stronger self-concept smokers.