Cultural Influences on Mental Health Stigma in Asian and European American College Students

This study examined the role of cultural values in understanding mental health stigma. 123 Asian and European Americans were primed with either collectivism (COL-PRIME) or individualism (IND-PRIME), then assessed for implicit and explicit stigma. As expected, the COL-PRIME led to higher stigma than the IND-PRIME, and ethnicity moderated this relationship.