APS
29th APS Annual Convention
Personalization: How-to Customize Experiences and Why It Matters
Personalization was and sometimes still is expensive. In four talks we show an avenue to automatized personalization, as well as how to change the perception of customization in the absence of actual personalization.
Chairs & Discussants
- Maarten BosChair
Disney Research
Presentations
- Money Buys Happiness When Spending Fits Our Personality Sandra Matz, Joe Gladstone, David Stillwell
- Social Profiling through Image Understanding: Personality Inference Using Convolutional Neural Networks Cristina Segalin, Dong Seon Seng, Marco Cristani
- Personality-Customized Marketing: Using Computational Methods to Predict the Personal Appeal of Commercial ImagesSandra Matz, Cristina Segalin, David Stillwell, Sandrine Muller, Maarten Bos
- Choosing or Creating? Framing Choices As Design Processes Increases Perceived Customization of ProductsAlice Moon, Maarten Bos
