Anti Aging Creams and Women's Beauty Obsession: A Content Analysis

Boston, MA · May 2017

Poster Session · Social

Bernadette Chitunya-Wilson
Horry Georgetown Technical College
Peter Makaya
Middle Georgia State University
Yashica Swinton-Holmes
Horry Georgetown Technical College
Mpho Gilika
University of Botswana
Neva Thompson
Neva Consulting Services

Abstract

This content analysis study used language theory targeting American women aged 30-60, and examined anti-aging creams advertisements in 15 magazines. Findings suggest that anti-aging advertising influences women’s desire for youthfulness.

Health

← Poster Session XVIII

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Anti Aging Creams and Women's Beauty Obsession: A Content Analysis

Abstract

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