APS
29th APS Annual Convention · 2017
Sexercise: The Influence of Sexualized Advertisements on Affect Towards Exercise and Exercise Intentions
- Ashley Murray
University of Toledo - Maria Carvalho
University of Toledo - Maria Franco
The University of Toledo - Kristine Gerchak
University of Toledo - Jessica Maras
University of Toledo - Andrew Geers
University of Toledo
Abstract
We tested whether different types of exercise advertisements (positive, inspirational, sexualized, neutral) influence affect towards exercise. Results indicated that Enjoyment of Sexualization moderated the relationship between advertisement type and exercise intentions; those scoring higher in EoS had lower intentions to engage in exercise after viewing exercise advertisements depicting fit women.
Health
