APS

29th APS Annual Convention · 2017

Barbie: I Can(not) be a Computer Engineer

Boston, MA · May 2017

Poster Session · Developmental

  • Megan Fulcher
    Washington and Lee University
  • Kingsley Schroeder
    Penn State University
  • Jen Rabung
    Kansas State University

Abstract

This study tests whether a hyper-feminized model (Barbie) can serve as a model for girls’ interest in STEM. Girls were exposed to one of four books that varied by illustration (Barbie or real women) and text (original or feminist). Book type impacted girls’ beliefs about women in STEM.

Gender Issues/Sex Roles

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