Home > Conventions > Program Archive > 29th APS Annual Convention > Presentation
APS

29th APS Annual Convention · 2017

Is the Straightest Path Always Best? a Meta-Analytic Investigation of Directly and Indirectly Linked Priming Objects and Behavioral Outcomes

Boston, MA · May 2017

Poster Session · Social

  • Emily Sanders
    University of Illinois at Urbana-Champaign
  • Ryan Palmer
    University of Illinois at Urbana-Champaign
  • Wenhao Dai
    University of Illinois at Urbana-Champaign
  • Claire Textor
    University of Illinois at Urbana-Champaign
  • Jack McDonald
    University of Illinois at Urbana-Champaign
  • Evan Weingarten
    University of Pennsylvania
  • Justin Hepler
    Facebook
  • Dolores Albarracin
    University of Illinois at Urbana-Champaign

Abstract

Primes can be directly or indirectly linked to behaviors, for example, using “give” (direct) or “moral” (indirect) to prime generosity. According to this meta-analysis, priming overall has a moderate effect (d = 0.44), but indirect primes seem to be more effective (d = 0.49) than direct primes (d = 0.31).

Motivation

← Poster Session XVIII