APS
29th APS Annual Convention · 2017
Attention Modulates Preference for Words
- Katelyn Stephenson
Texas State University - Emily Arzola
Texas State University - Juliana Guerrero
Texas State University - Rebecca Deason
Texas State University
Abstract
This study examined the effect of attention on preference ratings of uncommon words. During encoding, participants were instructed to attend to an indicated word while ignoring a second word in each trial. Results showed participants rated attended words higher than both ignored and new words in a mere exposure task.
Human Learning and Memory