APS
29th APS Annual Convention · 2017
The Development of Video Messages to Reduce Binge Drinking: Focus Group Results
- Gwendolyn Carlson
University of Nevada, Reno - Melanie Duckworth
University of Nevada, Reno - Megan Radenhausen
University of Nevada, Reno
Abstract
Eighty-nine undergraduate students, across two online focus groups, provided quantitative and qualitative feedback regarding the perceived acceptability (i.e., likeability, believability, and personal relevance, etc.) of loss framed scripts and gain framed scripts, which will be used to create a brief online video intervention aimed at reducing alcohol-related harms.
Evaluation
