But My Efforts Do Matter! Attitude Inoculation Bolsters Specific Pro-Recycling Beliefs

This study employed an intervention grounded in inoculation theory to address the problem of infrequent campus recycling. Participants provided either no, one, or three self-generated rebuttals to an anti-recycling argument and then reported their recycling beliefs, attitudes and intentions. Analyses revealed narrow, theory-consistent effects on participants' recycling beliefs.