A Caloric Preload Increases Restrained Eaters’ Evaluation of Low Calorie Foods

Eating a high-calorie snack or preload influences later food consumption. Implicit attitudes toward food have been linked with consumption. This study investigated the effects of consuming differentially-labeled preloads on restrained eaters’ implicit liking of high and low-calorie foods. Consuming a preload increased restrained eaters’ liking of low-calorie foods.