APS
29th APS Annual Convention · 2017
Preference Reversals of Comparative Affective Judgments in the Prospect Theoretic Value Function
- Sumitava Mukherjee
Ahmedabad University - Narayanan Srinivasan
University of Allahabad
Abstract
More participants judged gains to be more affective than losses for low amounts and the effect reversed after crossing a monetary threshold. This preference reversal from gain seeking to loss aversion as a function of magnitude implies that loss aversion is dynamic and not absolute contradicting Prospect Theory.
Judgment and Decision Making