APS

29th APS Annual Convention · 2017

Preference Reversals of Comparative Affective Judgments in the Prospect Theoretic Value Function

Boston, MA · May 2017

Poster Session · Cognitive

  • Sumitava Mukherjee
    Ahmedabad University
  • Narayanan Srinivasan
    University of Allahabad

Abstract

More participants judged gains to be more affective than losses for low amounts and the effect reversed after crossing a monetary threshold. This preference reversal from gain seeking to loss aversion as a function of magnitude implies that loss aversion is dynamic and not absolute contradicting Prospect Theory.

Judgment and Decision Making

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