APS
29th APS Annual Convention · 2017
The Downside of Synchrony: Group Coordination Reduces Creativity
- Michele Gelfand
Stanford University - Joshua Jackson
University of North Carolina at Chapel Hill - Morgan Taylor
Dartmouth College - Nava Caluori
University of Maryland
Abstract
Synchronous rituals and behaviors are generally lauded as supporting group cooperation and coordination. However, synchrony may sometimes impede group functioning, especially when group tasks demand counter-normative thinking. In the present research, groups of participants who marched synchronously showed less subsequent creativity compared to groups who marched with no synchrony instructions.
Behavior Analysis
