Charisma, Voice Pitch, and Information Richness Impacts Leader Perceptions and Performance

We investigated effects of charisma, voice pitch, and information richness on perceptions of leadership and task performance. Results indicated a main effect for charismatic leadership (F= 12.17, p< .001), and voice pitch (F= 12.89, p< .001) on leadership perceptions, and a three-way interaction (F= 4.41, p< .05) on follower performance.