APS
29th APS Annual Convention · 2017
Implicit Stereotypes Reflect Implicit Attitudes
- Benedek Kurdi
University of Illinois - Sarah Ryan
Harvard University - Mahzarin Banaji
Harvard University
Abstract
Three studies demonstrated high correlations between implicit (IAT) stereotypes and attitudes. White Americans associated White + athletic and Black + wimpy, disregarding a well-established stereotype to associate their own group with a positive trait. Replications with three additional social categories show how robustly implicit attitudes (evaluations) trump stereotypes (semantic content).
Social Cognition
