APS
29th APS Annual Convention · 2017
The Differential Effect of Construal Level on an Action Prime in Health-Risk Behavior.
- Dolores Muñoz
Autonoma University of Madrid - Itziar Fernandez
UNED - Amparo Caballero
Autonoma University of Madrid - Pilar Carrera
Autonoma University of Madrid
Abstract
Three experimental studies show that the use of action primes may increase risk behavior (eg. overeating) when people process in an abstract construal level. Practical implications for health promotion campaigns are discussed in the framework of construal‐level theory.
Attitude/Attitude Change
