APS
29th APS Annual Convention · 2017
Construal Level and Mixed Messages
- Amparo Caballero
Autonoma University of Madrid - Dolores Muñoz
Autonoma University of Madrid - Itziar Fernandez
UNED - Pilar Carrera
Autonoma University of Madrid
Abstract
The combined influence of an abstract mindset (versus concrete mindset) and a message framing temporally outcomes (versus no message) lead people to base their behavioral intentions on long-term consequences (versus short-term consequences). The effect of construal level only occurs when mixed messages were included, not in control condition.
Applied Experimental
