I Agree, Therefore I Remember? an Examination of the Congruency Effect in Memory for Opinion Statements Vs. Factual Statements

It has long been known that information which is compatible with our prior factual knowledge is better remembered than incompatible information. We demonstrate that this robust “congruency effect” does not extend to situations where the incoming information is compatible (incompatible) with our opinions (i.e., non-factual prior knowledge).