APS

29th APS Annual Convention · 2017

Cross Race Effect Is Eliminated in Bicultural Latino-Americans By Making Their American Identity Salient

Boston, MA · May 2017

Poster Session · Cognitive

  • Benjamin Marsh
    The University of Tampa
  • Stephanie Sosa
    Azusa Pacific University
  • Cassondra Del Rosario
    Azusa Pacific University
  • Sabrina Salinas
    Azusa Pacific University

Abstract

In this study, bicultural Latino-Americans were primed either as Latino or American, and read a brief description of the nationality of the Latino and White faces before studying the faces. Latino-Americans primed as Latino exhibited the cross-race effect. In contrast, those primed as American showed no cross-race effect.

Human Learning and Memory

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