APS
29th APS Annual Convention · 2017
Consumer Culture Values and Children’s Identity: Boost or Bust?
- Helga Dittmar
University of Sussex - Roderick Bond
University of Sussex - Robin Banerjee
University of Sussex - Mark Wright
University of Brighton - Megan Hurst
University of Sussex
Abstract
Using structural equation modeling on three-wave survey data from over 2,000 children, we show that materialistic and appearance-focused motives and values can be understood as a single consumer culture value (CCV) construct. CCV is linked to identity deficits, cross-sectionally and longitudinally. Identity deficits mediate the link between CCV and well-being.
Child
