Conflicting Influences of Prosociality on Creativity: Roles of Prosocial Impact of Task

With two laboratory and one quasi-field experiments, the current research found that prosociality has conflicting influences on creativity; prosociality increases usefulness, but decreases novelty of ideas, which makes its overall influence on creativity non-significant. Prosocial impact of task enabled prosocial employees to be creative via enhancing intrinsic motivation (moderated mediation).