Mind or Behavior: Differential Evaluative Priorities in Euro-American and Chinese Cultural Contexts

Poster Session XI

Sunday May 25, 2025 (10:30 - 11:30 ET)
Keyword: Cultural Diversity

Abstract: East-West dierences in emphasis on behavioral versus mentalistic qualities in evaluative processes were examined in two studies. We found 1) Chinese college applicants used more mentalistic terms to describe themselves in application essays than Euro-Americans and 2) Chinese professors prioritized emotional qualities while Euro-American professors prioritized cognitive qualities.