Scroll, React, Repeat: Exploring Social Media Engagement and Emotions during the 2024 U.S. Presidential Election

Poster Session V

Keyword: Digital Media

Abstract: This study analyzed emotional responses to election-related content on social media using data from 809 MUSES 2024 participants. Contrary to expectations, more social media use was associated with excitement and relief, not negative emotions. Future work will compare pre- and post-election emotional outcomes, exploring passive vs. active content consumption.

• Minnie McMillian (Presenting Author)
• Sara Burke (Author)