Exploring Nonverbal Communication and Gender Stereotypes in Informal Multimedia Learning Environments

Poster Session VI

Keyword: Digital Media

Abstract: This study examines how embodied communication influences viewer engagement on YouTube, focusing on entrepreneurial instructors. Using videometrics, we analyze the impact of Positive Body Language on likes and comments. Results show that nonverbal cues enhance emotional engagement, but their effect is moderated by gender stereotypes and content type.

• Fredrick Rice (Presenting Author)