How Collective Pride Shapes Donations to Charity

Poster Session VI

Keyword: Giving

Abstract: In two experiments (n = 1,695), we demonstrate that some positive emotions (e.g., collective pride) are better enablers of charitable donations than others (e.g., amusement), an effect explained by social connectedness. Moving beyond valence effects, our work highlights the added utility of connectedness in bridging emotion with prosocial behaviour.

• Kunalan Manokara (Presenting Author)
• Maria Zwicker (Author)
• Kerry Kawakami (Author)
• Christoph Klebl (Author)
• Kimberly Doell (Author)
• Disa Sauter (Author)