Conventions & Events > 2025 APS Annual Convention > 2025 Preliminary Program

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Nostalgia and Consumers' Product Recycling Decisions

Poster Session IX

Saturday May 24, 2025 (16:00 - 17:00 ET)

Keyword: Motivation

Abstract: Across five studies, we found that nostalgia (dispositional, situational, or induced by product packaging) enhanced consumers' product recycling intentions, but only when the products were strongly linked to their identity, such as brand or cultural identity.

Linjia Jiang (Author)
Jessica Kwong (Presenting Author)

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Nostalgia and Consumers' Product Recycling Decisions

Poster Session IX

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