Words Matter: How Emphasizing Loss Can Lead to Riskier Decisions in a Military Context

Poster Session I

Keyword: Military

Abstract: 173 West Point Cadets decided between a risky or certain outcome on a scenario with varying frames (loss v. gain) and currencies (mission vs. people focus). The risky choice was selected more often in the loss frame, but decision making was not influenced by people vs. mission outcomes.

• Yasmine Konheim-Kalkstein (Presenting Author)
• Pitman Matthew (Author)