How Everyday Green Initiatives Shape Consumer Preferences for Durability

Poster Session VI

Keyword: Consciousness

Abstract: Consumers are increasingly exposed to green initiatives through policies and eco-friendly campaigns. This research examines how environmental consciousness influences purchasing preferences, revealing that it leads consumers to prioritize product quality and long-term sustainability over quantity.

• Jie Wang (Author)
• Xin Liu (Author)
• Boyoun Chae (Presenting Author)