Are Words and Faces Alike in Triggering Gender Stereotyping? ERP Evidence

Poster Session VIII

Keyword: Implicit Bias

Abstract: Gender stereotyping in word and face processing was investigated using ERPs. Participants performed gender categorization on face targets and lexical decision on word/non-word targets. Faces were primed by stereotypical words and words by female/male faces. Stereotype-congruent and incongruent prime-target pairs elicited distinct N400, P300, and LPP effects, revealing stereotype asymmetries.

• Francesca Pesciarelli (Presenting Author)
• Luana Serafini (Author)