The Winner’s Decline: How Implicit Bivalence Elicited By Presidential Candidates Changed during the 2024 Election

Poster Session IV

Keyword: Implicit Bias

Abstract: We examined implicit bivalence toward Kamala Harris and Donald Trump during the 2024 Presidential Election. Using the evaluative priming task, both candidates facilitated positive and negative associations for participants (N = 715 pre-election; 527 post-election), moderated by one’s preferred candidate. We observed significant changes in implicit attitudes following the election.

• Victoria Rivera (Presenting Author)
• Minghui Ni (Author)
• Randy Lee (Author)
• Arin Korkmaz (Author)
• Melissa Ferguson (Author)
• Vivian Zayas (Author)