Wouldn’t You like to Donate? Mobilizing Resistance to Promote Compliance with Charitable Requests

Poster Session IV

Keyword: Decision Making

Abstract: Building on self-persuasion and ease-of-retrieval accounts, this research aims to explore the impact of influence technique of mobilizing resistance. The findings highlight the potential of harnessing consumer resistance as a means to promote prosocial goals, and the ease-of-retrieval account aligns with the current findings.

• Bob Fennis (Author)
• Elze Uzdavinyte (Author)
• Justina Barsyte (Author)
• Michalis Kokoris (Presenting Author)
• Ruta Rudzeviciute (Author)